Power of Colors on Emotions and Physicality


Humans are very visually oriented. We look towards social ques and symbols around us to help dictate our own thoughts and feelings. The most basic form of visual relation starts at a young age upon the introduction of colors. Our brains sense and decipher color, but some may be unaware that the mind and body can be effected by color as well.

Here are the basic colors and the effects they have on our minds and bodies. 


Warm Colors: Generally perceived as happy and energetic

  • Red: We associate this color with a number of varying emotional states such as anger, sexuality, vitality, frustration, and ambition. This means that based on the situation or the person perceiving it, there is a chance for both negative and positive responses. Physiologically, it causes an  increase in blood pressure and stimulates circulation flow
  • Orange: This color is seen as relieving, basically meaning it associates with ideas such as forgiveness, relief of guilt, and dispelling thoughts of negative self-worth. Physiologically the color stimulates sexual organs (easy there, tiger) and is related to healthy immune systems.
  • Yellow: We associate this color with happy thoughts, intellect, clear decision-making, and being organized. However, a dull yellow relates to fear and and trepidation. Yellow makes us aware of things and serves to stimulate the brain. It’s also said to energize our muscles.


Cool Colors: Generally perceived as relaxing, mysterious, and sometimes sad

  • Green: This color is associated with relaxation, laziness, and comfort. Light shades automatically relate to nature in our minds while darker greens equate to decay and sickness. Physiologically, green causes muscle relaxation, slower breaths, and a healthy heart
  • Blue: This is a color of quiet, mental calmness, and creativity. However, dark blue can bring feelings of depression. The color is great for lowering blood pressure, soothing pain, regulating sleeping patterns, and is linked to the thyroid gland.
  • Purples: Psychologically, this color has been shown to help balance the mind and alleviate obsessions and fears. The shade indigo is associated with imagination while violet is emotionally cleansing. Physiologically violet is said to have antiseptic like effect while indigo is described as having narcotic like qualities (like anesthetics). Purple also relates to metabolism.


Neutrals: Generally relate to feelings of stability and simplicity. These colors relate to use on a psychological level rather that physiological

  • Black: This color promotes both positive and negative perceptions. It can comforting and protective, mysterious, and commonly associated death (in western culture at least). Black is also seen as fairly passive in its nature.
  • Gray: This color relates to independence, loneliness, and non-commitment.
  • White: Perhaps because of theology, white is mostly associated with purity and openness while still conveying separation and isolation.
  • Brown: This is a color of stability and strength because of its relevance to nature. It also related to being stoic or socially removed.

Note that color views are subjective for every person, these are simply common associations in western society. Colors have varying significance according to cultural beliefs and views. Despite social differences, the way that colors have such power over emotions and physical states is fascinating and something worth taking note of. It also raises the questions: Do you hate/love certain colors or is it because of the associations created in your mind? Do you even agree with these listed effects? Lets discuss: What is your favorite color and how does it make you feel?